Research has demonstrated that a Super Bowl victory increases the personal income of the individuals in the metropolitan area from which the winning teams come. We argue that the economic benefits should extend beyond just the championship team’s city to the cities of teams that experience seasonal success, and thus, the winning percentages of National Football League teams were included in our model. When controlling for sources of bias, winning percentage of the local professional football team had a significant positive effect on real per capita personal income. Explanations for these conclusions are offered from a psychological perspective. (JEL L83, R19)