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HOLDING FAST: THE PERSISTENCE AND DOMINANCE OF GENDER STEREOTYPES

Authors

  • PHILIP J. GROSSMAN

    1. Grossman: Professor, Department of Economics, Monash University, Clayton, Victoria, 3800, Australia. Phone 61-3-990-20052, Fax 61-3-990-55476, E-mail philip.grossman@monash.edu
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    • This work was supported by a grant from the National Science Foundation (SBR-0136684). I would like to thank the instructors who provided me access to their classes and Mana Komai and Lynn MacDonald for their helpful comments. Thanks are also due to the editor of this journal and to two anonymous referees for their helpful comments and suggestions.


Abstract

This paper investigates the persistence of gender stereotyping in the forecasting of risk attitudes. Subjects predict the gamble choice of target subjects in one of two treatments. First, based only on visual clues and then based on visual clues plus two responses by the target from a risk-preference survey. Second in reverse order: first, based only on the two responses, then on the two responses plus visual clues. In isolation the gender stereotype and survey responses both inform predictions about others' risk attitudes. In conjunction with one another, however, the stereotype persists and dominates the survey response information. (JEL C91, D8, J16)

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