*An earlier version of this paper was awarded the EARIE 2006 Young Economist Essay Award. I am extremely grateful to Mark Armstrong, Francisco Cruz, Paul Klemperer, Robin Mason, Emmanuel Petrakis, Alberto Pinto and Odd Straume. Thanks are also due to the Editor and two anonymous referees who provided constructive comments and suggestions. Financial support from the Portuguese Science Foundation is gratefully acknowledged. Any errors are my own.
CUSTOMER POACHING AND ADVERTISING*
Article first published online: 20 FEB 2009
© 2009 The Authors. Journal compilation © 2009 Blackwell Publishing Ltd. and the Editorial Board of The Journal of Industrial Economics
The Journal of Industrial Economics
Volume 57, Issue 1, pages 112–146, March 2009
How to Cite
ESTEVES, R. B. (2009), CUSTOMER POACHING AND ADVERTISING. The Journal of Industrial Economics, 57: 112–146. doi: 10.1111/j.1467-6451.2009.00372.x
- Issue published online: 20 FEB 2009
- Article first published online: 20 FEB 2009
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