†Author's affiliation: Department of Decision Sciences and Managerial Economics, Faculty of Business Administration, The Chinese University of Hong Kong, Hong Kong, China. e-mail:firstname.lastname@example.org
ANOTHER LOOK AT PRICE PROMOTION*
Article first published online: 27 JUN 2011
© 2011 The Authors. The Journal of Industrial Economics © 2011 Blackwell Publishing Ltd and the Editorial Board of The Journal of Industrial Economics
The Journal of Industrial Economics
Volume 59, Issue 2, pages 282–295, June 2011
How to Cite
CAO, W. (2011), ANOTHER LOOK AT PRICE PROMOTION. The Journal of Industrial Economics, 59: 282–295. doi: 10.1111/j.1467-6451.2011.00455.x
*I am grateful to my advisor, Professor Michael R. Baye, for his guidance and encouragement. I also thank two anonymous referees, the Editor, and the participants at the BEPP seminar at Indiana University, Bloomington, U.S.A. for their helpful comments and suggestions.
- Issue published online: 27 JUN 2011
- Article first published online: 27 JUN 2011
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