The author is grateful for the helpful criticism and advice provided by Stewart Clegg, William Friedland, Robert Marotto, James OConnor, Valerie Simmons and Mark Traugott on earlier versions of this manuscript.
CORPORATE CULTURE: THE LAST FRONTIER OF CONTROL?
Version of Record online: 5 MAY 2007
Journal of Management Studies
Volume 23, Issue 3, pages 287–297, May 1986
How to Cite
Ray, C. A. (1986), CORPORATE CULTURE: THE LAST FRONTIER OF CONTROL?. Journal of Management Studies, 23: 287–297. doi: 10.1111/j.1467-6486.1986.tb00955.x
- Issue online: 5 MAY 2007
- Version of Record online: 5 MAY 2007
The purpose of this paper is to examine the present U.S. use of the concept of ‘corporate culture’ using the sociology of Emile Durkheim as a conceptual framework. Durkheim was concerned with understanding where potential sources of morality might reside in a rapidly changing, increasingly differentiated society. Proponents of corporate culture do not rely specifically on Durkheim's work but essentially answer his question by suggesting that the corporation is the appropriate site for moral order. In this paper it is argued that the attempted manipulation of a corporation's culture is simply an addition to other forms of control which companies have tried to implement. More than other forms of control, however, corporate culture elicits sentiment and emotion, and contains possibilities to ensnare workers in a hegemonic system. On the other hand, strengthening corporate cultures in the U.S.A may also lead to increased worker homogenization and activism.