Personality Correlates of Susceptibility To Persuasion1


  • 1

    This study was conducted at Yale University as part of a co-ordinated program of research on communication and opinion change, financed by a grant from the Rockefeller Foundation. The research program is under the general direction of Professor Carl I Hovland, to whom the author is indebted for valuable suggestions and criticisms Special thanks are also due to Mr Bert King, who assisted the author in administering the experimental sessions.