Communicator effectiveness in producing public conformity and private attitude change1


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    This research was supported in part by a grant from the Quartermaster Food and Container Institute for the Armed Forces, QM Research and Engineering Command, US Army (Project No 7X95-01-001) and in part by funds from the National Science Foundation (Grant No 024114) The views or conclusions contained in this report are those of the authors, and are not to be construed as necessarily reflecting the views or endorsement of the Department of Defense Acknowledgment is due to Lt Colonel J L Dell'omo, who made available officers and army reservists from the Patterson Army Reserve Center (Bronx, New York) We are also indebted to Len Dworkin and Kathy Rees, whose intelligent assistance contributed in an important way to this research project