Comparison level as a function of reward-cost orientation1

Authors


  • 1

    The research reported here was supported in part by the Office of Naval Research under contract Nonr-855(04) to John W Thibaut, principal investigator, and in part by a grant from the National Science Foundation to the author as principal investigator Peter Gumpert wrote the data collection instrument and collected part of the data His assistance is gratefully acknowledged

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