The consistently positive relationship between initial riskiness and perceived influence obtained in past work led us to speculate that (1) the deliberative effort involved in making a choice increases with its riskiness, as a result (2) individuals who select a risky course of action will be more committed to their choice than conservative individuals, and (3) the former will be more influential in group decisions. The following support was obtained for these conjectures When individuals had to select a reaction time interval to beat, those who were risky, that is, who selected a short interval, were more confident in having chosen wisely, were less likely to feel they might change their choice given the opportunity, and took longer to make their choice than those who were conservative, that is, who selected a long interval The first two of these measures were assumed to reflect commitment to the choice, and the third was taken as a rough indication of the amount of effort involved in choosing A group decision was also made regarding the reaction time interval It tended to be riskier than that preferred by the average individual prior to the decision if the riskiest member was more committed and/or expended more effort in choosing than his partners, on the other hand, it tended to be more conservative than the average prior preference if the most conservative member was more committed and or expended more effort