. This research was supported by the Research and Publications grant from Wake Forest University, Winston-Salem, North Carolina. The authors would like to thank Dr. Linda Dudley of Salem College for her help in securing subjects.
Effect of physical attractiveness on opposite- and same-sex evaluations
Version of Record online: 28 APR 2006
Journal of Personality
Volume 46, Issue 3, pages 401–413, September 1978
How to Cite
Anderson, R. and Nida, S. A. (1978), Effect of physical attractiveness on opposite- and same-sex evaluations. Journal of Personality, 46: 401–413. doi: 10.1111/j.1467-6494.1978.tb01008.x
- Issue online: 28 APR 2006
- Version of Record online: 28 APR 2006
- Manuscript received March 1, 1977.
After reading an essay attributed to a college freshman, male and female college students evaluated both the essay's quality and the writer's ability. By means of a photograph, the subjects knew writer's sex and physical attractiveness (high, medium, or low). The essays also varied in “objective” quality (high, medium, or low). Significant main effects for essay quality were found in all dependent measures and a sigrdficant main effect for physical attractiveness was found for Composite Essay Quality. Analysis of significant three-way interac-tions between physical attractiveness, sex-of-subject, and sex-of-writer for the Composite Essay Quality and Writer's Overall Ability revealed that individuals of high and medium physical attractiveness were evaluated differently by members of the opposite sex or same sex. That is, highly attractive individuals received the highest evaluations from members of the opposite sex, while individuals of medium physical attractiveness received the highest evaluations from members of the same sex. Results are discussed in terms of the importance of physical attractiveness to relationships between members of the same and opposite sex.