The authors wish to thank David Munoz and Donnie Hoffman for their help in conducting phase 1 and phase 2 of the reported experiment, respectively.
Effects of normative control of self-disclosure on reciprocity1
Version of Record online: 28 APR 2006
Journal of Personality
Volume 48, Issue 1, pages 89–102, March 1980
How to Cite
Brewere, M. B. and Mittelman, J. (1980), Effects of normative control of self-disclosure on reciprocity. Journal of Personality, 48: 89–102. doi: 10.1111/j.1467-6494.1980.tb00968.x
- Issue online: 28 APR 2006
- Version of Record online: 28 APR 2006
- Manuscript received September 19, 1978; revised March 23, 1979
Female dyads (strangers) exchanged self-descriptions under conditions in which normative demand for high, medium, or low intimacy was varied orthogonally to the level of intimacy received from the other member of the dyad. The reciprocity effect was eliminated in that both first and second disclosers matched their intimacy level to the normative cue rather than to the level of the other's disclosure. For first disclosers, evaluative impressions of the second member of the dyad were a curvilinear function of the level of intimacy received from her, regardless of level sent. For second disclosers, attributions to the initial discloser were influenced by the interaction between intimacy received from her and normative demand for intimacy sent. Evaluations were most positive when disclosure intimacy was slightly but not too much higher than that demand.