Female dyads (strangers) exchanged self-descriptions under conditions in which normative demand for high, medium, or low intimacy was varied orthogonally to the level of intimacy received from the other member of the dyad. The reciprocity effect was eliminated in that both first and second disclosers matched their intimacy level to the normative cue rather than to the level of the other's disclosure. For first disclosers, evaluative impressions of the second member of the dyad were a curvilinear function of the level of intimacy received from her, regardless of level sent. For second disclosers, attributions to the initial discloser were influenced by the interaction between intimacy received from her and normative demand for intimacy sent. Evaluations were most positive when disclosure intimacy was slightly but not too much higher than that demand.