Requests for reprints should be addressed to David R. Shaffer, Department of Psychology, University of Georgia, Athens, GA 30602.
Effects of occupational choice and sex-role preferences on the attractiveness of competent men and women1
Article first published online: 13 JUL 2007
Journal of Personality
Volume 48, Issue 4, pages 505–519, December 1980
How to Cite
Shaffer, D. R. and Johnson, R. D. (1980), Effects of occupational choice and sex-role preferences on the attractiveness of competent men and women. Journal of Personality, 48: 505–519. doi: 10.1111/j.1467-6494.1980.tb02382.x
- Issue published online: 13 JUL 2007
- Article first published online: 13 JUL 2007
- Manuscript received January 18, 1980; revised June 25, 1980.
The present experiment assessed the impact of a person's sex role and occupational preferences on his/her social attractiveness, attractiveness as a coworker, and attractiveness to a prospective employer. Male and female subjects were provided information describing a competent male or a competent female stimulus person. Stimulus persons (SPs) were portrayed as favoring either traditionally masculine or traditionally feminine occupations, and as masculine or feminine in their sex-role preferences. As expected, both male and female SPs were seen as most socially attractive when their sex-role preferences were “gender consistent.” In contrast, subjects favored SPs who expressed masculine sex-role preferences when assessing the individual's attractiveness as a prospective employee. These findings were compared and contrasted with the results of earlier research, and the implications of sex-role deviance for males and for females were discussed.