Effects of Positive and Negative Behavioral Feedback on Subsequent Attitude-Related Action


  • Portions of this paper are based on a doctoral dissertation submitted to the University of Minnesota and on a paper presented at the annual meeting of the Midwestern Psychological Association, Chicago, May 1984

  • Thanks are due to the members of my doctoral committee (Mark Snyder, Eugene Borgida, Linda Heath, Geoffrey Maruyama, and Megan Gunnar), to Diane James, who served as a confederate in the study, and to Mark Snyder, Reid Hastie, Karen Korabik, Tom Tyler, Stephen Read, and two anonymous reviewers for their comments on an earlier draft

Requests for reprints should be sent to Deborah Kendzierski, Department of Psychology, Villanova University, Villanova, PA 19085


ABSTRACT This study examined the effect of positive and negative behavioral feedback on subsequent behavior The results indicate that positive and negative feedback concerning how well individuals have acted on their attitudinal in the past have different effects on subsequent behavior These effects are moderated by individual differences in self-monitoring and in the frequency with which an individual has acted on his or her attitude in the past–variables which can be seen as reflecting differences in the extent to which individuals see themselves as persons who act on their attitudes, either in general or in regard to a specific attitudes domain Implications of the findings for understanding the literature on labeling and on feedback about energy use are discussed, as are the practical implications for using behavioral feedback in an effort to increase attitude-related action