ABSTRACT During the over 40 years in which I have conducted personality research, I have had a number of insights about the research process that I thought would be worth sharing: an awareness of the human side of science; lessons from the person-situation debate; lessons from comparing research on highly ego-involving natural events, such as sport parachuting, with laboratory analogues; the realization of what is wrong with the concept of the Freudian unconscious and what should be done to replace it; and awareness of pervasive biases in the journal-reviewing process. Perhaps the one most general lesson I have learned is that the advancement of psychology as a cumulative, integrative science is hampered not so much by its conceptual complexity as by the difficulty of humankind to view itself objectively, with honesty, courage, and a willingness to surrender illusions.