ABSTRACT This chapter introduces the two theoretical models to be applied to qualitative and quantitative data in the case study of Dodge Morgan. We present the five-factor model (FFM) and the life-story model (LSM) separately, with attention to their differing origins, assumptions, and utilities. We briefly trace the development and resurgence of the factor-analytic FFM and delineate the extent of its current influence in the field of personality. We discuss individual factors and consider the ways in which the model can be expected to be useful as well as limited in application to the individual. We next present the genealogy of the narrative, constructivist LSM and describe its components; we also discuss its contrasting strengths and limitations.