ABSTRACT Extending our previous research on personality and prejudice, we tested the predictive power of Big Five facet compared with factor scores in three studies. Study 1 (N=170) examined the predictive power of factors and facets when explaining generalized prejudice, a composite of four prejudice types. Study 2 (N=158) focused on sexism and Study 3 (N=80) examined the impact of personality and experimentally manipulated social norm against expressing sexism. Multiple regression analyses showed the strongest facets (Tender-Mindedness and Values) to outperform the strongest factors (Agreeableness and Openness to Experience) in predicting prejudice in all three studies. We discuss the outcome against the background of previous empirical findings and the two major approaches—the personality and the social psychological—to explaining individual differences in prejudice.