The research reported in this article was supported by a graduate fellowship to the first author and a research grant to the third author from the Social Sciences and Humanities Research Council of Canada. The authors thank Michael Robinson, Jeff Stone, and several anonymous reviewers for their comments on previous drafts of the manuscript.
Self-Esteem Differences in the Effects of Hypocrisy Induction on Behavioral Intentions in the Health Domain
Article first published online: 5 MAR 2008
© 2008, Copyright the Authors
Journal of Personality
Volume 76, Issue 2, pages 305–322, April 2008
How to Cite
Peterson, A. A., Haynes, G. A. and Olson, J. M. (2008), Self-Esteem Differences in the Effects of Hypocrisy Induction on Behavioral Intentions in the Health Domain. Journal of Personality, 76: 305–322. doi: 10.1111/j.1467-6494.2007.00487.x
- Issue published online: 5 MAR 2008
- Article first published online: 5 MAR 2008
ABSTRACT Two studies investigated whether individuals with varying levels of self-esteem respond differently in the hypocrisy paradigm. In the first study, all participants were regular smokers. Those in the hypocrisy condition delivered a speech in front of a camera on the dangers of smoking. The principal dependent measure was the intention to stop smoking. In the second study, participants in the hypocrisy condition wrote a public (personally identifiable) passage about the importance of a healthy lifestyle. The principal dependent measure was the intention to improve one's health behaviors. In both studies, self-esteem scores were positively related to intentions to change behavior in the hypocrisy condition but not in a control condition. The implications of these findings for conceptions of self-esteem and for dissonance theory are discussed.