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ABSTRACT Research has identified a large number of strategies that people use to self-enhance or self-protect. We aimed for an empirical integration of these strategies. Two studies used self-report items to assess all commonly recognized self-enhancement or self-protection strategies. In Study 1 (N=345), exploratory factor analysis identified 4 reliable factors. In Study 2 (N=416), this model was validated using confirmatory factor analysis. The factors related differentially to the key personality variables of regulatory focus, self-esteem, and narcissism. Expanding this integrative approach in the future can reveal a great deal about the structure and dynamics of self-enhancement and self-protection motivation.