This article analyses European Union (EU) farmers’ attitudes towards adoption of genetically modified crops by identifying and classifying groups of farmers. Cluster analysis provided two groups of farmers allowing us to classify farmers into potential adopters or rejecters of genetically modified herbicide-tolerant (GMHT) crops. Results showed that economic issues such as the guarantee of a higher income and the reduction of weed control costs are the most encouraging reasons for potential adopters and rejecters of GMHT crops. This article also examines how putting in place measures to ensure coexistence between GM and non-GM crops may influence farmers’ attitudes towards GMHT crop adoption. Results show that the implementation of a coexistence policy would have a negative impact on farmers’ attitudes on adoption and consequently may hamper GMHT adoption in the EU.