They wish to thank the French Ministry of Agriculture, CIRAD, ENGREF and the British Council for funding. The views expressed in this article are those of the authors alone.
Traditional vs. Modern Food Systems? Insights from Vegetable Supply Chains to Ho Chi Minh City (Vietnam)
Article first published online: 5 JAN 2006
Development Policy Review
Volume 24, Issue 1, pages 31–49, January 2006
How to Cite
Cadilhon, J.-J., Moustier, P., Poole, N. D., Tam, P. T. G. and Fearne, A. P. (2006), Traditional vs. Modern Food Systems? Insights from Vegetable Supply Chains to Ho Chi Minh City (Vietnam). Development Policy Review, 24: 31–49. doi: 10.1111/j.1467-7679.2006.00312.x
- Issue published online: 5 JAN 2006
- Article first published online: 5 JAN 2006
- first submitted June 2005; final revision accepted October 2005
This article describes the development of vegetable marketing in Ho Chi Minh City (Vietnam), where modern distribution outlets are competing fiercely with traditional traders for wholesale and retail customers. Data from interviews with supply chain stakeholders and a survey of vegetable wholesalers have been used to compare the performance of modern and traditional chains, and the findings reveal the chains as segmented in their product focus, the modern sector focusing exclusively on quality. Modern marketing channels are generally more efficient than traditional ones but still account for only around 2% of vegetable distribution. The article argues that policy-makers should not promote the ‘modernisation’ of food systems at the expense of traditional channels which meet important consumer needs.