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Seeing breastfeeding as culturally constructed highlights its overall meaning only to hide the activity's inner dynamic and structural separateness. To study breastfeeding in its own terms, our paper flips culture as meaning on its head, asking how the whole (culture) fits the part (breastfeeding). Addressing that question to cultural, regional and cross-cultural bodies of evidence, we find that what's viable bioculturally is nowhere near as malleable as what's imagined culturally. In understanding these arrangements, history and function need as much consideration as anthropologists currently give meaning.