Broccoli and Desire
Article first published online: 7 DEC 2007
Volume 39, Issue 5, pages 800–820, November 2007
How to Cite
Benson, P. and Fischer, E. F. (2007), Broccoli and Desire. Antipode, 39: 800–820. doi: 10.1111/j.1467-8330.2007.00519.x
- Issue published online: 7 DEC 2007
- Article first published online: 7 DEC 2007
Abstract: Tracing the commodity chain of broccoli from Nashville, Tennessee supermarkets to Maya farmers in highland Guatemala, this paper examines relations of desire and political economic power. We argue that the global broccoli trade is shot through with desires—desires of Western consumers to eat healthy foods as well as desires for Maya farmers to get ahead economically. Such desires simultaneously subvert and sustain the hegemonic constellations that anchor crucial nodes in the international broccoli trade.