One World, Just a Dream? Effects of the Beijing Olympic icon on perceived differences between Eastern and Western culture
Article first published online: 20 MAY 2010
© 2010 The Authors. © 2010 Blackwell Publishing Ltd with the Asian Association of Social Psychology and the Japanese Group Dynamics Association
Asian Journal of Social Psychology
Special Issue: SPECIAL FORUM: CULTURE AND BRAIN: OPPORTUNITIES FOR AND CHALLENGES TO ASIAN SOCIAL PSYCHOLOGY
Volume 13, Issue 2, pages 139–151, June 2010
How to Cite
Rosner, J. L., Li, Y., Chao, M. M. and Hong, Y.-y. (2010), One World, Just a Dream? Effects of the Beijing Olympic icon on perceived differences between Eastern and Western culture. Asian Journal of Social Psychology, 13: 139–151. doi: 10.1111/j.1467-839X.2010.01309.x
- Issue published online: 20 MAY 2010
- Article first published online: 20 MAY 2010
- Received 26 July 2009; accepted 1 January 2010.
- Beijing Olympic Games;
- belief in a fixed society;
- perceived cultural differences;
- Sino-American relations
The Beijing Olympic Games, aspiring towards ‘One World, One Dream’, were intended to elicit feelings of international unity. As such, once reminded of the Beijing Games, people should perceive fewer differences between cultures. Alternatively, given its competitive nature, the Beijing Games may lead people to contrast cultures and see heightened intergroup differences. Findings supported the latter process. After being primed with the Beijing Olympic icon, Chinese and American participants high in nationalism and patriotism perceived greater differences between Chinese and American cultures, compared to those low in nationalism and patriotism. Among Chinese participants who believe society is malleable, exposure to the icon increased perceived cultural differences, compared with those unexposed to the icon. Chinese participants who believe society is fixed saw similarly high levels of differentiation between the cultures, whether or not they were exposed to the icon. Implications for Sino-American relations and globalization are discussed.