Intersubjective cultural representations predicting behaviour: The case of political culture and voting

Authors

  • Ching Wan,

    Corresponding author
    1. Divisions of Psychology
      Ching Wan, Division of Psychology, School of Humanities and Social Sciences, Nanyang Technological University, 14 Nanyang Drive, Singapore 637332. Email: wanching@ntu.edu.sg
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  • Kim-Pong Tam,

    1. Division of Social Science, Hong Kong University of Science and Technology, Hong Kong, China
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  • Chi-Yue Chiu

    1. Strategy, Management and Organization, Nanyang Technological University, Singapore
    2. Department of Psychology, University of Illinois at Urbana-Champaign, Urbana, Illinois, USA
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Ching Wan, Division of Psychology, School of Humanities and Social Sciences, Nanyang Technological University, 14 Nanyang Drive, Singapore 637332. Email: wanching@ntu.edu.sg

Abstract

Research has shown that cultural identification is influenced by the congruence between people's personal values and intersubjectively represented cultural values. The current research extended this finding to voter choice and behaviour. We hypothesized that people whose values and attitudes are similar to the collective representations of the political party that an election candidate belongs to would be more likely to vote for that candidate. Also, this relationship would be mediated by party identification. We found support for our hypotheses in two studies, one on the Legislative Council election in Hong Kong and the other on the 2004 US presidential election.

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