Intersubjective cultural representations predicting behaviour: The case of political culture and voting
Article first published online: 20 JUL 2010
© 2010 The Authors. Asian Journal of Social Psychology © 2010 Blackwell Publishing Asia Pty Ltd with the Asian Association of Social Psychology and the Japanese Group Dynamics Association
Asian Journal of Social Psychology
Volume 13, Issue 4, pages 260–273, December 2010
How to Cite
Wan, C., Tam, K.-P. and Chiu, C.-Y. (2010), Intersubjective cultural representations predicting behaviour: The case of political culture and voting. Asian Journal of Social Psychology, 13: 260–273. doi: 10.1111/j.1467-839X.2010.01318.x
- Issue published online: 14 NOV 2010
- Article first published online: 20 JUL 2010
- Received 2 November 2008; accepted 6 September 2009.
- intersubjective representation;
- political culture;
Research has shown that cultural identification is influenced by the congruence between people's personal values and intersubjectively represented cultural values. The current research extended this finding to voter choice and behaviour. We hypothesized that people whose values and attitudes are similar to the collective representations of the political party that an election candidate belongs to would be more likely to vote for that candidate. Also, this relationship would be mediated by party identification. We found support for our hypotheses in two studies, one on the Legislative Council election in Hong Kong and the other on the 2004 US presidential election.