Eliciting donations to disaster victims: Psychological considerations


  • This work was supported by an Economic and Social Research Council grant awarded to the first author, RES-000–22-1817.

Correspondence: Hanna Zagefka, Department of Psychology, Royal Holloway University of London, Egham, TW20 0EX, UK. Email hanna.zagefka@rhul.ac.uk


Predictors of monetary donations to victims of humanitarian disasters were examined. Participants (N = 219) chose between donating to different scenarios and justified their choices in an open response format. This was followed by a questionnaire. The perceived extent of the victims’ Need, the Impact of a potential donation, and the Amount donated by others all influenced donation decisions. There was a three-way interaction between these factors: The perceived Need for help only mattered if the perceived Impact of a donation was high, and the perceived Amount donated by others was small. Implications for theory and practice are discussed.