This work was supported by an Economic and Social Research Council grant awarded to the first author, RES-000–22-1817.
Eliciting donations to disaster victims: Psychological considerations
Article first published online: 3 AUG 2012
© 2012 The Authors. Asian Journal of Social Psychology © 2012 Wiley Publishing Asia Pty Ltd with the Asian Association of Social Psychology and the Japanese Group Dynamics Association
Asian Journal of Social Psychology
Volume 15, Issue 4, pages 221–230, December 2012
How to Cite
Zagefka, H., Noor, M., Brown, R., Hopthrow, T. and de Moura, G. R. (2012), Eliciting donations to disaster victims: Psychological considerations. Asian Journal of Social Psychology, 15: 221–230. doi: 10.1111/j.1467-839X.2012.01378.x
- Issue published online: 5 NOV 2012
- Article first published online: 3 AUG 2012
- Manuscript Accepted: 13 FEB 2012
- Manuscript Received: 28 JUL 2011
- Economic and Social Research Council. Grant Number: RES-000–22-1817
- pro-social behaviour.
Predictors of monetary donations to victims of humanitarian disasters were examined. Participants (N = 219) chose between donating to different scenarios and justified their choices in an open response format. This was followed by a questionnaire. The perceived extent of the victims’ Need, the Impact of a potential donation, and the Amount donated by others all influenced donation decisions. There was a three-way interaction between these factors: The perceived Need for help only mattered if the perceived Impact of a donation was high, and the perceived Amount donated by others was small. Implications for theory and practice are discussed.