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Abstract

Global value chain (GVC) governance is central to analyses of labour's strategic options. It frames the terrain on which labour campaigns and institutions — such as private social standards and international framework agreements — contribute to the social regulation of value chains. GVC concepts help to emphasize how power in the employment relationship transcends organizational boundaries, as well as how industrial power is shifting from the sphere of production to that of consumption. Based on extensive case studies of the banana and cut flower value chains, we explore the implications of GVC restructuring for the scope and form of labour rights strategies.