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Our short paper, as a response to Tatli's recent comment on our work, provides the opportunity to develop further an exploration of problems that both Tatli and ourselves identify in critical management studies (CMS). Here, we articulate ideas that we shied away from in our original paper, notably regarding an unreflexive masculinity that dominates some aspects of CMS. We suggest that many of Dr Tatli's concerns resonate with our own. This response therefore aims to generate further debate about CMS and how it may be perpetuating some of those very practices it abhors in management and organizations.