The authors gratefully thank Hubert Gatignon for comments and perspectives that helped shape this paper and Sabine Einwiller for her comments on an earlier draft of this paper. They also thank three BJM reviewers for numerous helpful comments.
Impact of Customer-based Corporate Reputation on Non-monetary and Monetary Outcomes: The Roles of Commitment and Service Context Risk
Article first published online: 19 SEP 2012
© 2012 The Author(s). British Journal of Management © 2012 British Academy of Management
British Journal of Management
Volume 25, Issue 2, pages 166–185, April 2014
How to Cite
Walsh, G., Bartikowski, B. and Beatty, S. E. (2014), Impact of Customer-based Corporate Reputation on Non-monetary and Monetary Outcomes: The Roles of Commitment and Service Context Risk. British Journal of Management, 25: 166–185. doi: 10.1111/j.1467-8551.2012.00845.x
- Issue published online: 8 APR 2014
- Article first published online: 19 SEP 2012
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