ARE CONSUMERS MORE LOYAL TO NATIONAL BRANDS THAN TO PRIVATE LABELS?
Article first published online: 9 JUL 2012
© 2012 The Authors. Bulletin of Economic Research © 2012 John Wiley & Sons Ltd and the Board of Trustees of the Bulletin of Economic Research
Bulletin of Economic Research
Volume 65, Issue Supplement s1, pages s1–s16, May 2013
How to Cite
Bergès, F., Hassan, D. and Monier-Dilhan, S. (2013), ARE CONSUMERS MORE LOYAL TO NATIONAL BRANDS THAN TO PRIVATE LABELS?. Bulletin of Economic Research, 65: s1–s16. doi: 10.1111/j.1467-8586.2012.00459.x
- Issue published online: 7 MAY 2013
- Article first published online: 9 JUL 2012
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