COOPERATION: THE POWER OF A SINGLE WORD? SOME EXPERIMENTAL EVIDENCE ON WORDING AND GENDER EFFECTS IN A GAME OF CHICKEN
Article first published online: 24 SEP 2012
© 2012 The Authors. Bulletin of Economic Research © 2012 Blackwell Publishing Ltd and the Board of Trustees of the Bulletin of Economic Research.
Bulletin of Economic Research
Volume 65, Issue 1, pages 43–64, January 2013
How to Cite
Cabon-Dhersin, M.-L. and Etchart-Vincent, N. (2013), COOPERATION: THE POWER OF A SINGLE WORD? SOME EXPERIMENTAL EVIDENCE ON WORDING AND GENDER EFFECTS IN A GAME OF CHICKEN. Bulletin of Economic Research, 65: 43–64. doi: 10.1111/j.1467-8586.2012.00468.x
- Issue published online: 10 DEC 2012
- Article first published online: 24 SEP 2012
- Game of Chicken;
- gender effects;
- label framing effects;
- social dilemma;
- wording effects
Framing has been widely shown to affect decision making. In this paper, we investigate experimentally whether, and to what extent, cooperative behaviour in a Game of Chicken may be impacted by a very basic change in the labelling of the strategies. Our within-subject experimental design involves two treatments. The only difference between them is that we introduce either a socially-oriented wording (I cooperate/I do not cooperate) or colours (red/blue) to designate strategies. The level of cooperation appears to be higher in the socially-oriented context, but only when uncertainty as regards the type of the partner is manipulated, and especially among females.