Tara J. Radin is a visiting assistant professor at the Wharton School at the University of Pennsylvania. She earned a JD from the University of Virginia School of Law and a PhD in Management from the Darden Graduate School of Business Administration. Martin Calkins is an assistant professor at the College of Management at the University of Massachusetts Boston. He earned a PhD in Management from the University of Virginia, MDiv and ThM degrees in theology from the Weston School of Theology, and an MIM in International Management from the American Graduate School of International Management. Carolyn E. Predmore is an associate professor of Marketing in the School of Business at Manhattan College where she teaches essentials of marketing, marketing research, e-marketing, advertising and communications management, strategic marketing, entrepreneurship as well as marketing management. She earned her PhD in consumer behavior from CUNY in 1991.
New Challenges to Old Problems: Building Trust In E-marketing
Version of Record online: 19 MAR 2007
Business and Society Review
Volume 112, Issue 1, pages 73–98, March 2007
How to Cite
RADIN, T. J., CALKINS, M. and PREDMORE, C. (2007), New Challenges to Old Problems: Building Trust In E-marketing. Business and Society Review, 112: 73–98. doi: 10.1111/j.1467-8594.2007.00287.x
- Issue online: 19 MAR 2007
- Version of Record online: 19 MAR 2007
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