Media governance and corporate social responsibility of media organizations: an international comparison
Article first published online: 8 MAR 2012
© 2012 The Authors. Business Ethics: A European Review © 2012 Blackwell Publishing Ltd.
Business Ethics: A European Review
Volume 21, Issue 2, pages 154–167, April 2012
How to Cite
Ingenhoff, D. and Koelling, A. M. (2012), Media governance and corporate social responsibility of media organizations: an international comparison. Business Ethics: A European Review, 21: 154–167. doi: 10.1111/j.1467-8608.2011.01646.x
- Issue published online: 8 MAR 2012
- Article first published online: 8 MAR 2012
Media companies are increasingly becoming aware of the importance of their reputation. In order to legitimate themselves, they are starting to present themselves as ‘good corporate citizens’ by engaging in media governance and corporate social responsibility (CSR) activities. The communication of those activities is crucial for the building of reputation. However, to date, no comprehensive studies have been conducted to evaluate the communication of media governance and CSR activities of media organizations. This study aims to fill this gap and examined websites and reports of selected media organizations in Germany, Italy, France, Austria, and Switzerland. Results indicate that public service media organizations communicate proportionally more on media governance than private media organizations, which may be due to the fact that public service media organizations feel more accountable to the public as they have a public service obligation. Concerning the communication of their CSR activities, media organizations focus on society-oriented measures.