Negativity bias in consumer price response to ethical information
Article first published online: 8 MAR 2012
© 2012 The Authors. Business Ethics: A European Review © 2012 Blackwell Publishing Ltd.
Business Ethics: A European Review
Volume 21, Issue 2, pages 198–208, April 2012
How to Cite
Moosmayer, D. C. (2012), Negativity bias in consumer price response to ethical information. Business Ethics: A European Review, 21: 198–208. doi: 10.1111/j.1467-8608.2011.01647.x
- Issue published online: 8 MAR 2012
- Article first published online: 8 MAR 2012
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