THE PERILS OF POPULARITY
Article first published online: 6 MAR 2012
© 2012 London Business School
Business Strategy Review
Volume 23, Issue 1, pages 51–55, Spring 2012
How to Cite
Bertini, M. and Cabornero, R. (2012), THE PERILS OF POPULARITY. Business Strategy Review, 23: 51–55. doi: 10.1111/j.1467-8616.2012.00820.x
- Issue published online: 6 MAR 2012
- Article first published online: 6 MAR 2012
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