Exploring the Valence-Framing Effect: Negative Framing Enhances Attitude Strength

  1. George Y. Bizer1,
  2. Jeff T. Larsen2,
  3. Richard E. Petty3

Article first published online: 12 NOV 2010

DOI: 10.1111/j.1467-9221.2010.00795.x

Issue

Political Psychology

Political Psychology

Volume 32, Issue 1, pages 59–80, February 2011

Additional Information

How to Cite

Bizer, G. Y., Larsen, J. T. and Petty, R. E. (2011), Exploring the Valence-Framing Effect: Negative Framing Enhances Attitude Strength. Political Psychology, 32: 59–80. doi: 10.1111/j.1467-9221.2010.00795.x

Author Information

  1. 1

    Union College

  2. 2

    Texas Tech University

  3. 3

    Ohio State University

Publication History

  1. Issue published online: 22 DEC 2010
  2. Article first published online: 12 NOV 2010

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    George Y. Bizer, Iris L. Žeželj, Jamie B. Luguri, When are support and opposition not opposites? Depth of processing as a moderator of the valence-framing effect, British Journal of Social Psychology, 2013, 52, 1
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    Kevin Arceneaux, Cognitive Biases and the Strength of Political Arguments, American Journal of Political Science, 2012, 56, 2
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