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Keywords:

  • Coalition Government;
  • United Kingdom;
  • Liberal Democrats;
  • expectations gap;
  • unity/distinctiveness dilemma;
  • trust

Abstract

At the half way point of the UK coalition government attention is turning towards the general election, with both parties beginning to contemplate their electoral strategies. This article explores the predicament faced by the Liberal Democrats who, unlike their coalition partners the Conservatives, saw a dramatic decline in support soon after entering government. By exploring a collapse in trust, an apparent identity crisis, and the party's questionable influence, this article seeks to explain the Liberal Democrats' current polling situation and highlight the serious barriers to retaining, yet alone extending their constituency of voters at the 2015 general election.