Agricultural tourism incorporates visits to farms for the purposes of on-site retail purchases, enjoyment, and education. Long popular in the European Union (EU), agritourism is gaining popularity throughout the United States. Interest has grown as a result of stagnant grain prices, rising farm costs, and growing international competition. For rural areas seeking new economic options, the potential of these operations to generate new sources of income through sales and horizontal linkages to other tourism-based activities has sparked interest beyond the farm gate. This article, based on a survey and a statistical analysis of 300 agritourism operations in Michigan, summarizes factors associated with successful operations.