An explanation of R&D decision processes through individual information processing preferences



Creative fluency in the R&D department can be enhanced by understanding the decision processes and information needs of the individuals involved. Through a recognized construct of cognitive style, we examine the R& budgeting and project selection process with respect to innovation, project acceptance, and organizational harmony. We suggest that many of the conflicts and inefficiencies of an R&D department can be explained and prevented by recognizing the innate problem-solving differences between scientists and managers.