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Marketing Products under the Extended Producer Responsibility Framework: A Battery of Issues


  • Robert G. Lee

    1. Cardiff Law School and ESRC Research Centre for Business Relationships, Accountability, Sustainability and Society (BRASS) at Cardiff University
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The EU in the latest extension of the concept of producer responsibility for end-of-life products has directed its attention to batteries. In reviewing this body of law, this article considers extended producer responsibility models and their objectives. After offering an overview of the Batteries Directive, the article pays particular attention to the provisions of the Directive governing products moving on and off the market. The article concludes that while the rationale for producer responsibility in this area may be considered an obvious one, and while the idea of batteries’ take-back seems straightforward enough, in fact because of the complexity of these models, certain questions concerning the efficient functioning of the framework within the European market still remain open.