Note: Correction added on 21 September 2012 after first publication online on 3 February 2012. Due to an error during the production process, the original ordering of the author names was incorrectly listed as Page, Sloan, Kironde, West and Suwanteerangkul. The error has been corrected in this version of the article to show the correct order of Page, Suwanteerangkul, Sloan, Kironde and West.
Thai Adolescents' Normative Beliefs of the Popularity of Smoking Among Peers, Adults, the Successful and Elite, and Parents
Article first published online: 3 FEB 2012
© Blackwell Publishing Ltd. 2012
Volume 21, Issue 4, pages 849–867, November 2012
How to Cite
Page, R. M., Suwanteerangkul, J., Sloan, A., Kironde, J. and West, J. (2012), Thai Adolescents' Normative Beliefs of the Popularity of Smoking Among Peers, Adults, the Successful and Elite, and Parents. Social Development, 21: 849–867. doi: 10.1111/j.1467-9507.2011.00641.x
- Issue published online: 10 OCT 2012
- Article first published online: 3 FEB 2012
- cigarette smoking;
- tobacco use;
- normative beliefs
The purpose of this study was to assess the perceptions of Thailand adolescents regarding the prevalence of smoking, the popularity of smoking among successful/elite elements of society, and disapproval of smoking by friends and parents. These perceptions were analyzed in conjunction with actual smoking and smoking susceptibility rates among the subjects to determine whether beliefs and behaviors were associated with each other. This study was conducted among a school-based sample of 2516 Chiang Mai, Thailand upper secondary and vocational students. Although perceived prevalence of smoking was not associated with smoking outcomes, perceived popularity of smoking among the successful and elite was associated with higher risk, and perceived disapproval by friends/parents was associated with lower risk. Youth smoking programs should consider assessing and taking these social normative factors into account when considering educational intervention strategies that aim to lower adolescent smoking rates.