Places have always been palimpsests. The contemporary is constantly being constructed upon the foundations of the old. Yet only recently has place begun to take on an entirely new dimension. Millions of places are being represented in cyberspace by a labour force of hundreds of thousands of writers, cartographers and artists. This paper traces the history and geography of virtual places. The virtual Earth is not a simple mirror of its physical counterpart, but is instead characterised by both black holes of information and hubs of rich description and detail. The tens of millions of places represented virtually are part of a worldwide engineering project that is unprecedented in scale or scope and made possible by contemporary Web 2.0 technologies. The virtual Earth that has been constructed is more than just a collection of digital maps, images and articles that have been uploaded into Web 2.0 cyberspaces; it is instead a fluid and malleable alternate dimension that both influences and is influenced by the physical world.