This paper explains the export promotion measures that can be utilised by developing countries under the current World Trade Organization (WTO) system and compares the WTO Members’ proposals on modification of export promotion provisions in the Doha Development Agenda negotiations. Non-reciprocity between developed countries and developing countries in favour of the latter needs to be strengthened in modifying the current WTO regulations, because of the very different levels of economic development between those two groups of countries. Therefore, from the viewpoint of ‘distributional fairness’, it suggests ways of modifying special and differential treatment provisions applied to export promotion policies of developing economies in the Agreement on Subsidies and Countervailing Measures of the WTO.