ABSTRACT: This study compares the nature of local stories that were presented on television newscasts across 17 television markets in the United States. It is an extension of the localism research that was conducted by the Federal Communications Commission (FCC) in 2004 and the Local Television News Media Project at the University of Delaware in 2007 and 2009. The focus was on the cost characteristics of the stories that were identified as “local” using the definition adopted by the FCC. I specifically examined those attributes of the stories across the television markets that would affect the cost of presentation to the station—the proverbial bottom line. Those attributes were story type, story placement, story duration, and the presentation mode. What types of stories were covered? What was their duration? Where were they placed in the broadcast? What presentation mechanisms were used to present them to the audience? What were the differences, if any, in these attributes across television markets? What are the implications for public policy and citizenship in local places?