In this paper I propose a model of demonstrative thought. I distinguish token-demonstratives, that pick out individuals, from type-demonstratives, that pick out kinds, or properties, and provide a similar treatment for both. I argue that it follows from my model of demonstrative thought, as well as from independent considerations, that demonstration, as a mental act, operates directly on mental representations, not external objects. That is, though the relation between a demonstrative and the object or property demonstrated is semantically direct, the mechanism by which a demonstrative acquires its referent involves mediation by a perceptual representation. Finally, I argue that so-called ‘demonstrative concepts'—which I treat as type-demonstratives—cannot perform the various philosophical functions that have been assigned to them.