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Order and disorder in a Born Global organisation


  • Lin Yan ( is a Senior Lecturer in Entrepreneurship and Innovation at the University of Greenwich, UK. Her research focuses on the emerging field of International Entrepreneurship, particularly on the mutual shaping of organisation and technology in knowledge-intensive international SMEs. Niki Panteli ( is a Reader in Information Systems at the University of Bath, UK. Her primary research is in the area of ‘Information Technology and emergent forms of organisations’ such as virtual (distributed) organisations and virtual teams.


In this paper, we explore Goffman's social order in an emergent organisational form featuring global dispersion, technology mediation, and the lack of established structure and routines. In a 14-month case study, we documented practices of ordering, disordering and individual ordering. We propose a processual approach of social order and highlight the importance of identification in social order practices.