Abstract: Surprisingly, the fact that the speaker is lying is sometimes common knowledge between everyone involved (the addressee, the general audience, bystanders, etc.). Strangely, we condemn these bald-faced lies more severely than disguised lies. The wrongness of lying springs from the intent to deceive – just the feature missing in the case of bald-faced lies. These puzzling lies arise systematically when assertions are forced. Intellectual duress helps to explain another type of non-deceptive false assertion: lying to yourself. In the end, I conclude that the apparent intensity of our disapproval of non-deceptive lies is a rhetorical illusion.