In his Knowledge and Practical Interests Jason Stanley argues that the view he defends, which he calls interest-relative invariantism, is better supported by certain cases than epistemic contextualism. In this article I argue that a version of epistemic contextualism that emphasizes the role played by the ascriber's practical interests in determining the truth-conditions of her ‘knowledge’ ascriptions – a view that I call interests contextualism – is better supported by Stanley's cases than interest-relative invariantism or other versions of epistemic contextualism. My main aim is to show that interests contextualism is a viable, if often over-looked, alternative to the usual positions in the contemporary debate.