Corresponding author: Constança Esteves-Sorenson, Yale School of Management, 135 Prospect Street, New Haven, CT 06520, USA. Email: firstname.lastname@example.org
Micro-costs: Inertia in Television Viewing*
Version of Record online: 20 MAR 2012
© 2012 The Author(s). The Economic Journal © 2012 Royal Economic Society
The Economic Journal
Volume 122, Issue 563, pages 867–902, September 2012
How to Cite
Esteves-Sorenson, C. and Perretti, F. (2012), Micro-costs: Inertia in Television Viewing. The Economic Journal, 122: 867–902. doi: 10.1111/j.1468-0297.2012.02507.x
We thank Stefano Della Vigna, Steve Tadelis and Catherine Wolfram for their valuable advice. We also thank Gregorio Caetano, Arthur Campbell, Urmila Chatterjee, Keith Chen, Judy Chevalier, Liran Einav, Pedro Gardete, Jeff Greenbaum, Rachita Gullapalli, Ahmed Khwaja, Botond Kőszegi, Kory Kroft, Rosario Macera, Alex Mas, Amy Nguyen-Chyung, Miguel Palacios, Gisela Rua, Rob Seamans, Olav Sorenson, Betsy Stevenson, Justin Wolfers and participants in the Berkeley Psychology & Economics, Berkeley Haas School of Business, Emory Goizueta Business School, Melbourne Business School, University of Pennsylvania Wharton School, University of Toronto Rotman School of Management and Yale School of Management seminars for valuable suggestions at different stages of this project. We thank Mediaset S.p.A. for generously providing the data for this project.
- Issue online: 3 SEP 2012
- Version of Record online: 20 MAR 2012
- Accepted manuscript online: 16 JAN 2012 09:57AM EST
- Submitted: 7 April 2011 Accepted: 19 July 2011
Appendix A. Audience Measurement Details.
Appendix B. Event-Study Sample Construction.
Appendix C. Model Proofs.
Appendix D. Enumeration of Potential Schedules and Relationship between Expected Audiences and Advertising Rates.
Appendix E. Additional Figures and Tables.
|ECOJ_2507_sm_AppendixA-E.pdf||202K||Supporting info item|
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