This article examines the British expatriate community in Morocco and specifically in Tangier at a formative time in the country's history. Growing French ascendancy in Morocco and the strains imposed by war exposed weaknesses in British prospects in Morocco coupled with declining official interest in Britain's future there. The British community, and merchants involved in the Morocco trade, sought to resist these developments. In doing so they were inspired by war-time patriotism as well as by self-interest. Their efforts took various forms including the establishment of the British Morocco Merchants Association. The article suggests that in view of Morocco's increasingly marginal role in British foreign policy after the First World War, these efforts were unlikely to have much impact.